Travis Tom Product Designer
 
 

BMW 1Mi

mid engine exotic concept

 
 
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The BMW 1Mi is the predecessor to the M1, and is designed to be an exhilarating road worthy racing car. It’s wrapped in a modern design, and has a lean athletic stance that embodies the nimble mid engine layout. The luxurious cabin is centered around an aspirational driving experience, and has elements of modern architecture.

 
 
 

The 1Mi concept embodies sleek muscularity and brings a modern edge to the supercar arena. Clean sculptural forms with focused creases create an athletic stance that conveys the personality of the mid engine chassis.

 
 

Designed for nimble handling, the 1Mi is built around a mid engine rear wheel drive configuration that is highlighted with the top facing dual exhaust ports. The elegant metal and carbon fiber detailing is integrated with the rear canopy to maintain simplified contrast zones.

 
 
 

The headlights are outlined with two distinct colors made from interwoven strands of light. This creates dynamic intensity and controlled motion. Within, sculptural glass planes vignette inward and cradle the focus of the 1Mi’s gaze.

 
 

Butterfly doors will still work even in tight spaces, which is useful with the 1Mi’s almost 90” width.

 
 
 
 

 
 
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The driver focused design places controls and information right where they need to be, while the architecture inspired interior is a joy to experience.

 

Drivers and their guests are welcomed to a modern interior made of sculpted Ash and white leather, while the dynamic flowing forms hint at the exhilarating joy of driving.


 

The full panorama design gives the driver excellent visibility, and connects the passengers to the environment.

 
 

True depth display made of shaped P-OLEDs creates a physically dimensional arena of information graphics. This layout, designed for the driver’s natural depth perception, uses size, contrast and depth so relevant information is instantly recognizable.

 

The modern seating has supple cloud-grey diamond pillowed leather that is cradled by a solid Ash wood shell. This integrates with the interior to create a luxurious architectural space.

 
 
 
 
 
 
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